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Monday, April 7, 2008

Order for Friday April 11th

We'll be placing an order this Friday for whole bean coffee.This coffee comes from a micro roaster located in California. In addition to offering all organic and fairly traded coffees, this California based Micro-Roaster was recognized by Roast Magazine as one of the top micro-roasters in the country in 2006, and as a runner-up in their Roaster Of The Year competition.Their coffees are artfully roasted 22 pounds at a time, six days a weeks. Fresh coffee is their goal, and they place a production date on every bag so our customers know when their coffee was roasted.

If you've never had a cup of coffee brewed from freshly roasted beans, you don't know what you are missing.

They are a licensed member of TransFair USA, selling fair trade coffees since 1999, and a member of the Alliance For Coffee Excellence, purchasing Cup Of Excellence coffees since 2005.

They believe in long-term, stable partnerships with their farmers, in that this type of relationship is best able to foster positive benefits for the farmer, roaster, and consumer alike.

While they do not offer 100% fair trade certified coffees, their explanation is simple, respectable, and dignified: "Striking a balance is important, while every certification has merits, they all have drawbacks and limitations. Fair Trade certification is limited to farmers who choose to join cooperatives. After meeting scores of small farmers who, for one reason or another, elected to remain outside the cooperative system we felt it was important to engage them in relationships as they work to develop their market.We're very serious about the equality and transparency of our coffee purchases."

OH! And all coffees are 100% Organic!

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